Item    0794927                 93/10/18        06:14
From:   CONRAD_GEIGER@NEXT.COM@INTERNET#
Subject: NeXT Introduces the Object Channel

FOR IMMEDIATE RELEASE

Contact:
Karen Logsdon
NeXT Computer, Inc.
415/780-3786
- or -
Marilyn Kilinski
Ketchum Public Relations
212/536-8865


NeXT INTRODUCES THE OBJECT CHANNEL

With new program, customers and Systems Integrators
gain competitive edge

REDWOOD CITY, Calif. - October 18, 1993 - NeXT Computer, Inc. today
introduced the Object Channel, a program designed specifically for
Systems Integrators who want to gain a competitive edge and offer
their customers the most advanced enterprise-wide, client/server
systems and custom software solutions.  Object Channel members will
help customers solve business problems using NEXTSTEP, NeXT's
object-oriented software.

Members of the Object Channel will benefit from more rapid
prototyping, code reuse from project to project, quicker turnaround
on projects and fixed-price contracts at a lower cost which can
lead to increased margins for their businesses.  They also will
have the advantage of joint selling with NeXT, as well as a
dedicated Object Channel representative assigned to make them
successful.

"The Object Channel is a win-win situation for customers and
Systems Integators because both realize the benefits of
object-oriented software development using NEXTSTEP," said Bill
Wesemann, vice president of North American sales at NeXT.
"Customers benefit from decreased time-to-market of their custom
applications and Systems Integrators benefit from reusable code and
the ability to take on more projects and increase revenues."

As part of the Object Channel, Systems Integrators will receive two
copies of NEXTSTEP for Intel Processors and NEXTSTEP Developer and
one free upgrade; one engineer scholarship to Object University;
discounts for product resale, significant discounts for additional
copies of NEXTSTEP and training; and one year free hotline support.
For a limited time, those Systems Integrators who are interested in
joining the Object Channel are invited to send one engineer to a
two-day Object University class at no cost.

Today, Systems Integrators are helping customers adopt open systems
technology.  According to Frank King, president of Pencom Software
and member of the Object Channel, "The things we bring to the table
are our expertise, our people, our brains that understand
object-oriented technology, graphical user interfaces,
client/server and relational databases.  To us, these are a
standard set of new technologies, but to companies that are facing
transition,  these are formidable new things.  We're in the
business to help people make the transition and we do it often with
NEXTSTEP because it's the best way to do it."


Object Channel part of NeXT's U.S. distribution strategy

The Object Channel for Systems Integrators is part of NeXT's U.S.
distribution strategy, which also includes a newly formed telesales
team based in Redwood City, Calif., a direct sales force, master
distributor Ingram Micro, original equipment manufacturers and
value added resellers.


NeXT Computer, Inc.

NeXT develops and markets the award-winning NEXTSTEP
object-oriented software for industry-standard computer
architectures.  Customers use NEXTSTEP to develop and deploy custom
client/server applications, using both custom and shrink-wrapped
software.  Headquartered in Redwood City, California, and with
offices throughout  the world, NeXT serves customers requiring
enterprise-wide, object-oriented productivity environments.

# # # #

NeXT, the NeXT logo and NEXTSTEP are registered trademarks of NeXT
Computer, Inc.   All other trademarks mentioned belong to their
respective owners.




=END=